In the Social Age, Don’t Advertise, Engage

Amber Gilliss

Consumers are finding what they want easier, and learning how to avoid what they don’t want better. If your business is going to thrive, it is critical that you recognize this and adapt. – One of the best statements I’ve read…..

engage-banner-FINAL-2The advent of the internet heralded the start of sweeping changes to the way in which businesses interact with consumers.

Traditionally, brands would deliver a message to consumers in the hopes of influencing their buying decisions. But the internet has changed the playing field by putting control of what consumers see into their own hands. And what people don’t want to see is advertising, spam and blatant marketing.

Consumers are finding what they want easier, and learning how to avoid what they don’t want better. If your business is going to thrive, it is critical that you recognize this and adapt.

Traditional advertising is a one-way street that delivers a message to an audience. The more an organization can expose themselves to potential consumers, the more likely they will see returns. But there are significant drawbacks to this method, not least of which is that it’s expensive, and people are very adept at filtering it out.

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Written by DAVID MERCER – Entrepreneur.com