Making Social Marketing Make Sense For Small Business
When author and small business expert Steve Strauss was commissioned to write the third edition of the best-selling Small Business Bible, his publisher asked if enough had changed in the business world since the 2009 second edition debuted to warrant a new installment.
Short answer? Hell yes. “The only social network around when I wrote the last installment was Myspace,” he laughed when he stopped by FORBES this week to discuss the release and a new survey revealing new insights into the ways small businesses should (and are and in many cases aren’t) using social media in their marketing efforts.
Meghan Casserly, Forbes Staff
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