Making Social Marketing Make Sense For Small Business

Amber Gilliss

SCIENCE-US-IT-INTERNET-PRIVACY-FACEBOOKWhen author and small business expert Steve Strauss was commissioned to write the third edition of the best-selling Small Business Bible, his publisher asked if enough had changed in the business world since the 2009 second edition debuted to warrant a new installment.

Short answer? Hell yes. “The only social network around when I wrote the last installment was Myspace,” he laughed when he stopped by FORBES this week to discuss the release and a new survey revealing new insights into the ways small businesses should (and are and in many cases aren’t) using social media in their marketing efforts.

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Meghan Casserly, Forbes Staff

Entrepreneurship. By women, of women, for women.