Facebook rolls out mobile advertising network
As more people spend more time on their mobile phones, Facebook Inc. wants to position itself as the company that sells mobile advertising – and not just on its own service.
On Wednesday at Facebook’s F8 conference for developers in San Francisco, the company announced the launch of a mobile advertising network called the Facebook Audience Network, which it has already begun testing. The network will allow Facebook to sell ads in other mobile apps and games. The company says it will give developers better access to advertisers, as well as to the kind of customer data about Facebook’s 1.28 billion active monthly users that Facebook already uses to sell its own ads.