Christmas Ads Already?!
I know I know….It’s not even Halloween…..Thanksgiving was yesterday…..
But it’s time to talk about the holiday season. Ads, emailers, facebook timeline photos, sales, contests…..OH MY!
Here’s an article written by Joe Pinker, The Atlantic….Christmas is a coming and we’re already behind the big box guys!
Last September, Kmart aired a Christmas ad 105 days before Christmas. AdAge said it was the “earliest ever kickoff to holiday marketing,” and an analyst the publication reached out to called Kmart’s extreme timing “eye-opening.” “This might give new meaning to … ‘Christmas Creep,’” another retail expert added, using a phrase coined in the ’80s to refer to retailers’ practice of starting holiday marketing earlier every season.