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6 Tried-and-True Email Marketing Tactics

Doing a little home work for some ideas on writing an email campaign article….well I couldn’t write it better….so here’s an article from KIMANZI CONSTABLE CONTRIBUTOR Author, coach, blogger at KimanziConstable.com For too many entrepreneurs, the rise of social media has been

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Christmas Ads Already?!

I know I know….It’s not even Halloween…..Thanksgiving was yesterday….. But it’s time to talk about the holiday season.  Ads, emailers, facebook timeline photos, sales, contests…..OH MY! Here’s an article written by Joe Pinker, The Atlantic….Christmas is a coming and we’re

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content-marketing

Content Marketing

Content Marketing means creating and sharing valuable free content to draw and convert prospects into clients, and clients into repeat buyers. Content on the internet has tripled between 2010 – 2013 and social media sharing has doubled between 2011-2013.God! Isn’t

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What is Branding and How Important is it to Your Marketing Strategy?

A brand is defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore

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In the Social Age, Don’t Advertise, Engage

The advent of the internet heralded the start of sweeping changes to the way in which businesses interact with consumers. Traditionally, brands would deliver a message to consumers in the hopes of influencing their buying decisions. But the internet has

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Email Marketing: A Small Business Guide

This is a great article from Chad Brooks, BusinessNewsDaily Senior Writer.  It touches on a little of everything Email….. Businesses that aren’t using email marketing are missing out on one of the best ways to reach consumers. Instead of concentrating

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How to Get More Visitors to Click, Buy or Promote on Your Site

If you’re wondering whether your website is good enough, I’ll give you the answer: No, it’s not. How can I be so sure? Because every website can be improved. There is no website in existence where 100 percent of the

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What does a Graphic Designer (Steve) do all day?

As s graphic designer, Steve wears many different hats while using an equally diverse number of media to create numerous types of designs. We work to visually convey a particular message or idea that has noticeable appeal and the the respected profession

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Top Web Design Trends

An excellent article from Forbes giving a basic overview of modern design trends for your small business website….. The consensus among website design pros, regarding industry trends for 2014, is fairly cut and dry and most agree the significant styles

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Why A Brand Matters

In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Pepsi, Budweiser, Ford, Apple. You know what you’re going to get with a well-branded

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Creating a Great Business Card

A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful part. Of course, you can’t expect your business card to tell the whole story about your company. What

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Banner Stands: Offering Impact and Versatility

A trade show banner stand is a cost-effective way to add visual impact to your display and can be used in a variety of different settings to deliver your marketing message with punch. In an exhibition hall, a banner stand’s large-format

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17 Skills For Highly Effective Tradeshow Events

Fall trade show season is quickly approaching. Time to get prepared!! Here’s an article, written by Ken Krogue for Forbes Magazine.  He details steps to ensure your trade show is the best bang for your buck…. Earlier the other morning

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networking

Networking No-Nos: 4 Ways to Build Better Business Relationships

by Brittney Helmrich, Business News Daily Staff Writer Many professionals and business owners go about networking and building business relationships the wrong way. Passing out business cards and blindly pitching things or asking for favors from people you met only once

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McDLogo

Six Solid Marketing Ideas

These are out of a book published 25 years ago (Paul Brown – Marketing Masters)…..but they still hold true today. Here are six of my favorties. “You are always better off having a point of difference in your product, instead

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