Your Best Social Media Marketing Tool? Your Employees

Amber Gilliss

11CM_FB3_266003fMost businesses today have company Facebook and Twitter profiles, and many have even created accounts on LinkedIn, Pinterest and Instagram as part of their social media marketing strategies. But the employees of those businesses have their own personal social profiles, too. If your staff isn’t using their profiles — particularly LinkedIn and Twitter — as branding tools for your company, you may be missing out on a big marketing opportunity.

“People don’t buy from brands; they buy from people they know and trust,” said Michael Idinopulos, chief marketing officer of social optimization software PeopleLinx. “When a customer or prospect Googles the people they meet from a company, [personal] social profiles will come up first. Those profiles had better be compelling.”

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by Nicole Fallon, BusinessNewsDaily Staff Writer