ADAM BAIN TALKS ABOUT THE EVOLUTION OF TWITTER

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Adam-Bain-212x300Twitter‘s a much different platform than it was a year ago.

On the surface, it has a new, more streamlined look and a totally overhauled profile page, but the changes go much deeper than that. Since last December Twitter has been slowly rolling out a series of new ad products and capabilities for brands with the aim of making Twitter more marketer-friendly and increasing its own ad revenue.

company’s president of global revenue, Adam Bain, led Marketing through the changes and new products and offered some insight on the company’s slow-and-steady approach to introducing new ad products.

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Written by:

Russ Martin 

marketingmag.ca