10 Online Marketing Predictions to Inform Your Strategy in 2014

Amber Gilliss

An informative post from entrepreneur.com’s Joanna Lord….

1389048161-10-online-marketing-predictions-inform-strategy-2014Business marketing last year was like a roller coaster ride. We saw new platforms, new channels, new roles and new tools pop up all over the place. It’s as though innovation and growth is speeding up all around us and we are surrounded by opportunities to reach new customers and delight them.

It’s been an exciting year for sure. But what’s next?

I thought it would be fun and informative to put together a top 10 list of marketing trends to keep an eye on. Combined, these trends should make for huge marketing advantages for our companies, and a chance to grow ourselves, as marketers.

1. Omni-channel advantage. This past year we saw huge developments in mobile analytics and mobile marketing, which combines in 2014, enabling us to take advantage of omni-channel marketing.

This year, entrepreneurs and marketers need to go beyond just responsive web design and creating supplementary mobile apps to ask ourselves: how are our companies meeting the mobile challenge?

We need to be cross-device compatible and raise the bar on mobile customer experience. Are you taking advantage of the feedback opportunities? Are you capturing the data and leveraging it for personalization? This year it’s all about the omni-channel marketing advantage.

2. Smart objects take over. By now, you’ve likely heard about the Internet of Things but are you participating as a consumer or a marketer? As business managers, we should keep an eye on how these smart objects change the consumer’s expectations around user experience and engagement.

As new gadgets and technologies emerge this year, there will be new ways to leverage these smart objects in our marketing campaigns and more effectively reach our audiences.

Read more: http://www.entrepreneur.com/article/230646#ixzz2rcAbNUpJ